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ONLINE PRIVACY POLICY
Last updated: 05/22/2008
To underscore our commitment
to privacy and our vision that good privacy is good business -- for ChoicePoint, for our
customers and for consumers -- we have adopted this online privacy for www.knowx.com which
is operated by ChoicePoint Inc., 1000 Alderman Drive, Alpharetta, GA, 30001. This site is
not directed at children.
To demonstrate our further commitment to online privacy, ChoicePoint is a licensee of
the TRUSTe® Privacy Program. TRUSTe is an independent, non-profit organization whose
mission is to build users' trust and confidence in the Internet by promoting the use of
fair information practices. We have disclosed the information practices of our web site
to TRUSTe, and TRUSTe has reviewed and approved our online privacy practices for compliance
with TRUSTe's online privacy standards. If you have questions or concerns regarding this
statement, you should first contact us at:
ChoicePoint Inc.
Credentialing, Compliance and Privacy Office
1000 Alderman Drive MD-71A
Alpharetta, GA 30005
Telephone:877.301.7097
Fax: 770.752.5939
Email: privacy@choicepoint.com
If you do not receive acknowledgment of your inquiry or your inquiry has not been satisfactorily addressed,
you should then contact TRUSTe at http://www.truste.org/consumers/watchdog_complaint.php.
TRUSTe will then serve as a liaison to resolve your concerns.
INFORMATION COLLECTION
I. Personally-identifiable information
This site only collects personally-identifiable information from you if you choose to provide this
information to us. Personally-identifiable information collected about you with your consent when
you register for our service or contact us may include, for example, name, mailing address, e-mail
address, telephone number, credit card number, social security number, tax identification number,
information relating to a subscriber's type of business, user name and password (if you have one),
gender, any response you provide to survey questions, information relating to any orders you place,
or any inquires you may make through our web site.
If you order information about yourself or third parties using our service, you may be asked to
provide information about the third party, which may include, for example their name, address,
telephone number, social security number, tax identification number, date of birth or driver's
license number. The types of information you may be asked to supply about a third party will vary
depending on the information that you are requesting.
II. Cookies
"Cookies" are small pieces of information that are stored by your browser on your computer's hard
drive. This site uses first and third party cookies, however personally identifiable information is
not collected through the use of cookies. Cookies allow us to store your User ID during your visit
to keep track of reports you have ordered or any updates to those reports. Cookies also help us detect
potential fraud or misuse of our system.
While most browsers are set to accept cookies by default, you can set yours to refuse cookies or
to alert you before accepting them. Your browser manufacturer has information on changing the
default setting for your specific browser. However, be aware that if you do not accept cookies
from this web site, you will not be able to use some of the features of this site, such as those
for ordering reports.
III. Nonpersonally-identifiable information
This site also collects nonpersonally-identifiable information. For example, as you browse this
web site we may collect information about your visit, but not about you personally. Via web server
logs, for example, we may monitor statistics such as: the number of people that visit our site,
which page(s) are visited on our site, from which domain our visitors come (e.g., aol.com,
hotmail.com, etc.), and which browsers people use to visit our site (e.g., Netscape Navigator,
Microsoft Internet Explorer, etc.). Our web site may use an outsourcing program to assist us in
analyzing this data to better tailor our web site.
INFORMATION USE AND CONSUMER CHOICE
The information collected by this web site is used only for setting up and maintaining your
account (if you have one), responding to your inquiries and otherwise corresponding with you,
for processing transactions you request, and for the administration, review and/or the improvement
the content of our web sites. For example, information that you provide about yourself or your
organization may be used to verify identity or any permissible purpose that may be required to
obtain personal information. When you request information about yourself or a third party, we may
obtain that information from ChoicePoint databases or from outside sources, such as public record
repositories or other information companies. We also may retain the information you provide such
as during the registration and ordering processes for billing, administrative, and compliance purposes.
We may contact you in response to your comments or inquiries, as part of the maintenance of your
account with us (if you have one), or in order to complete a transaction that you requested.
We may also contact you to inform you of other products or services we think may be of interest to
you, but we always offer you an opportunity to opt not to receive such communications. If you decide
that you do not want to receive further e-mails regarding your inquiry from ChoicePoint, you can
reply to the e-mail or use the telephone number (877) 301-7097 with a request that we not continue
to e-mail you.
We do not use outside data sources to enrich marketing data obtained online nor do we share
information with third parties for third-party marketing purposes.
If you choose to use our referral service to tell a friend about our site or a particular product
or service, we will ask you for your friend's name and e-mail address. We will automatically send
your friend a one-time e-mail message with information about the product or service and/or inviting
him or her to visit the site. This message may include your name and/or e-mail address and any
optional message that you elect to send along with our e-mail. We do not retain the information
that you provide as part of this referral service (although we may retain your friend's e-mail
address if he or she requests to receive additional information or e-mail messages from us).
ONWARD TRANSFER
We may disclose information you provide to us to third parties in order to verify information
that you supply about yourself or your business for purposes of account set-up or review or to
complete a transaction that you requested. If, for example, you pay for a transaction using a
credit card, disclosing that information for processing purposes is necessary to complete the
transaction. In other cases, it may be necessary to disclose information you provide about
yourself or third parties in order to obtain the information product you requested. For example,
as noted above if you request an information product about yourself or third parties, we may
contact a third party, such as a public record repository or an information company, to obtain
the information that you requested.
We may also outsource some tasks, including the operation of some website functions, that require
access to information you supply online. In such cases, however, we require that the companies
acting on our behalf abide by our privacy policy and institute safeguards to protect the
confidentiality of your information.
We may disclose information you provide to other ChoicePoint companies or to outside firms so
that they can contact you about products or services that may be of interest, but we will provide
you with an opportunity to opt not to have your information disclosed for these purposes.
Finally, please note that we may disclose personal information when required by law or in the
good faith belief that such action is necessary in order to conform with the law or to comply
with a legal process.
ACCESS AND CORRECTION
As an information company, we know the importance of accurate data. Therefore, we strive to
maintain the accuracy of the information collected through this web site. Furthermore, we believe
that the individual is invaluable in ensuring that data is complete and accurate. We will provide
you with access to personally-identifiable information you provide through our web site for as
long as we maintain that information in a readily accessible format. Similarly, we permit and
encourage you to correct inaccuracies in the information you submit to us through our web site.
If you wish to correct any inaccurate information you have submitted to this site, please either
use the mechanisms provided by the site or send an e-mail to: privacy@choicepoint.com.
SECURITY
We take steps to protect against the loss, misuse, or unauthorized alteration of personally-identifiable
information collected through this web site. We recognize the importance of security for all
personally-identifiable information collected by our web site. We exercise care in providing secure
transmission of your information from your PC to our servers.
Once we receive personally-identifiable information, we take steps to protect its security on our
systems. In the event we request or transmit sensitive information, such as credit card information
or Social Security Numbers, we use industry standard, secure socket layer ("SSL") encryption.
We limit access to personally-identifiable information to those employees who need access in order
to carry out their job responsibilities.
POLICY CHANGES
We may revise this online privacy policy from time to time. If we make any material changes, we
will notify you by posting a prominent announcement on the web site. If we are going to use your
personally identifiable information in a manner different from that stated at the time of
collection we will notify you via email. You will have a choice as to whether or not we use
your information in this different manner.
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